A creative brief is a comprehensive document that outlines the creative vision, objectives, target audience, key messaging, and project specifications for a freelancer working on a creative project. The creative brief serves as a guide for freelancers and team members, aligning their work with the client's goals and branding. A well-crafted creative brief fosters collaboration and ensures that the final deliverables meet or exceed the client's expectations.Related Resource: Proven Creative Brief Template to Kick Off Your Next Freelance Project
